Materials & applications for a sustainable use

Economic and societal stakes, in Europe and worldwide...

The MAUD cluster fully falls within the framework of the European guiding line :
“Implementation, through multilateral governance, of a model of sustainable development aiming to reconcile with economic growth, social cohesion (employment) and environment protection”.

3 innovation axes

The identification and implementation of differentiating factors are a strategic key of company competitiveness. The cluster leans on 3 innovation axes :

• Development of new products, processes and/or services
• Improvement of material features
• Integration of Sustainable Development

Concerning this third axis, one of the stakes is to encourage manufacturers to integrate the European regulation “Reach” (Registration, Evaluation and Authorization of CHemicals) for a “softer” chemistry, environment and life-friendly, in their preparations & products.

3 key markets

These innovation axes find their expression on 3 economic markets which make up the key markets of the MAUD competitiveness cluster :

• Tableware
• Graphic industries
• Packaging

On each of these markets, the ambition is to bring companies to identify and implement their levers of economic growth and productivity.
On international markets where “price competitiveness” is fierce, only value creation will allow companies to go on developing & getting a positive lever effect upon employment.

3 major stakes

Innovation and value creation are two strategic ambitions of the MAUD cluster. Their stake is to act locally upon :

• Growth of small & medium-sized industries, together with territorial impact
• Technological transfer and increased prestige of competences
• Synergy between partners

Global thinking for local action

The competitiveness cluster development can be expected only with an international level : to penetrate the European & international excellence networks through its ability to :

• Initiate project building, for instance through the services of laboratories on precise set of themes
• Increase the critical mass of knowledge & competences (crossed fertilization) to reinforce the area appeal
• Use the normative & statutory pressure, and anticipate market needs (“weak signals”) in order to favor project setting-up and their operational results

4 technological fields, in coherence with Key technologies 2010

The MAUD cluster leans on 4 technological fields to cover large domains of use for Materials & Applications for a Sustainable Use :

• Materials
• Deposits
• Features
• Functions

Each of these technological fields is tuned into some of these Key technologies 2010, grouped together in technological clusters identified as real regional opportunities.

Plan of action

The strategic axes where the MAUD cluster intervenes come in 3 domains :

• Leading – to federate players and to structure their exchanges
• Engineering & expertise – to favor innovation and to accompany projects
• Promotion – to increase the MAUD cluster area and to develop its territory

Every axis receives a series of objectives & actions. The whole makes up the MAUD cluster plan of action through 3 strategic axes and 21 operational measures, subject to indicators.

The MAUD cluster accompanies you

Companies, research centers and educational institutions, the MAUD Cluster is at your side to support your innovative approach, in 3 key markets :

• Tableware
• Graphic industries
• Packaging

>> CONTACT :

Olivier VARLET
Phone : + 33 (0) 320 345 480

www.polemaud.com